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Zenon I met Nicos Zenonos quite recently. I was curious to find out why a 67-year-old man decides to set up a winery at a time when his co-evals have retired or are about to shake off all work responsibilities. "What did you do before you decided to set up as a winemaker?" I asked him. "I have been tending vineyards all my life. It's the only thing I know," he replied.
He went on to express his indignation at the fact that for whole decades the large wine industries paid him knock-down prices for the grapes he produced on his 11 hectares of vineyards and at times he had to wait for hours at their winery gates until they were in a position to receive the product of his labours. It was for this reason, and with the support of his son Zenon and his daughter Yiannoula, that he made the great stride, taking the courageous decision to set up a winery in his village Omodos. His son, from whom the winery got its name, had studied Marketing and his daughter Law. Nicos's ambition is to pioneer in catering for demanding wine-lovers. The winery is situated beside a wide bend on the main road from Omodos to Platres and to the well-known wine village of Kilani. It has a large parking area and a spaceous reception hall where one can taste, in comfort, not only the wines but also the zivania produced and bottled there. As time goes on, the demands on winemakers are becoming more and more relentless, let alone the question of competition – both internal and international. The message must be driven home that commercial success does not depend on passion and romanticism alone. The management of Zenon winery are aware of this and they are determined to succeed.
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